How Can PR Support Your Digital Marketing Efforts?
The purpose of PR is to portray your brand in the best possible light in the public’s perception. Now, there are various things a company does to achieve that. For example, you read a startup story about a brand in a top media publication such as Forbes. Then, you are likely going to search more about that brand online. The brand has an active online presence, and you learn more about the brand from its website and social media account and even consider using its product and services or sharing the story with your friends. If you look closely, what happened here is that your public relations strategy has supported your digital marketing efforts directly or indirectly. You will find more and more businesses hiring paid PR agencies to assist their digital marketing campaign. Let’s look into how PR can support your digital marketing efforts. Garner Attention for Your Content Top-level companies are consistently creating quality content. However, it is very hard to get attent