Negative Publicity Lowers Employee Morale. Here's How You Can Avoid It
Negative publicity causes damage to the company internally and externally. When the media and people talk negatively about your company, employees start believing them too. They do not want to be part of an ill-reputed company as their reputation is also attached. This leads to lower employee retention rates and morale. Moreover, new people might be reluctant to join your team if they hear bad things about your company. However, your online reputation can be improved. For that, you require positive search results about your company. Here’s what you can do to suppress negative search results and promote positive content: Be active in sharing and being in the news: maintain a considerable online presence. You can use social media, your company website, and news outlets to promote your organization. Get as much positive and neutral media coverage as possible and clean up negative links. If you have a significant name online, one negative news or a few reviews will not affect your company