Negative Publicity Lowers Employee Morale. Here's How You Can Avoid It

Negative publicity causes damage to the company internally and externally. When the media and people talk negatively about your company, employees start believing them too. They do not want to be part of an ill-reputed company as their reputation is also attached. This leads to lower employee retention rates and morale. Moreover, new people might be reluctant to join your team if they hear bad things about your company.


However, your online reputation can be improved. For that, you require positive search results about your company. Here’s what you can do to suppress negative search results and promote positive content:
  1. Be active in sharing and being in the news: maintain a considerable online presence. You can use social media, your company website, and news outlets to promote your organization. Get as much positive and neutral media coverage as possible and clean up negative links. If you have a significant name online, one negative news or a few reviews will not affect your company.
  2. Make customers your brand ambassadors: to turn a customer into an advocate for your brand, you need to make them feel important and valuable. Give your customers timely responses and initiate regular and relevant interactions with them. Show them you care about their interests. Being an active part of their community can start positive conversations around your brand and remove negative search results.
  3. If you face a problem, seek support: if your brand is getting portrayed negatively due to press or reviews, take time to evaluate the situation before you act. Ask the community you have built for support during difficult situations. Authentic connections with clients and customers will help your brand clean up its online reputation and emerge strong in tough times.
  4. Make every person in your company a representative of your cause: every person associated with your company can make an impact on your brand’s reputation through social media. Company representatives need to be careful about the kind of message they share on social media. Invite your long-term employees to leave reviews on reliable platforms. It gives prospective employees an idea of what it’s like to work for the company. This also strengthens your existing employees’ trust in the brand and its leaders.
  5. Keep tabs on the conversations around your brand: Monitoring and taking an active part in discussions around your brand can help you control negative situations. Use tools like Google alert to help you get notified about the negative news, comments, or reviews posted online. Also, checking social media regularly can help you catch hold of the situation before it turns into a big issue. 
  6. Respond positively to criticism: getting bad reviews is inevitable when you have an online presence. However, responding to every review, be it good, bad, or fake, is of utmost importance. People feel better when their voice is heard, and they get a positive response. This can help you handle and rectify negative criticism and suppress negative search results.
Take these steps to clean up the online reputation of your brand. Once the negative conversations and search results are buried or suppressed, people will start trusting you again, including your employees. You can also seek the help of experts to maintain an excellent online presence and mitigate negative publicity. Having a reliable PR partner takes the stress off your head.
Location: United States

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