Seven Important Signs That Your Client Needs Help With Their Digital Presence

There was a time when having a website was considered a luxury, but today a business can’t even compete without a digital presence. Almost every business owner knows this fact. Thus, everyone actively takes efforts to enhance their digital presence. 


If your clients are struggling with social media, search engines, or media exposure results, it is evident that they need some help with their digital presence. As a provider of the best white-label marketing services, we understand where the digital strategy often lacks and can identify the areas of improvement. 


Here are the seven signs that confirm your clients need help with their digital presence:


social media follower growth


1. A low number of visitors to the website


There are more than 4 billion Google users. A marketing strategist’s focus is not to drive all the users to your website, but a minimum of 1000 users per month for a local business or 5000 users per month for a small firm should not be a hard task. If your client’s website does not have a significant presence, it is a sign that your client needs some help increasing the website traffic. A study of Google Analytics for local businesses finds that their websites attract an average of 414 monthly users, with 50% of traffic coming from organic search.  


2. High bounce rate 


It is not easy to drive traffic to a website when there are more than 1 billion websites. The worst thing that can happen is your marketing efforts drive traffic to the website, but users exit the website without even looking at it. If your client’s website has a high bounce rate in the range of 50-70%, it is a sign of worry. It suggests the website needs some improvement. It can be anything from polishing the website’s design to improving the quality of content or optimizing the website for mobile devices, among other reasons.


3. Unclear brand voice 


Every interaction in the online world matters. That’s why you often hear clients saying we need digital PR or paid media stories. They want their brand to be perceived in the best possible way on the internet. If your client’s digital presence has an unclear brand voice, it is a sign that it needs some fixation. Your client’s website should have a clear message for the targeted audience and a consistent brand voice across various digital platforms.


4. Lack of email list 


The absence of an email list is a critical sign that you urgently need to build one for your client. There are many ways to build an email list. For example, you can run a full-fledged social media marketing campaign or run advertisements on a search engine to encourage users to subscribe to a newsletter or be a part of an online community.       


5. Passive social media presence 


There are nearly 4.5 billion social media users, and an active social media presence is key to making the most of the vast pool of social media users. If your client does not have an active social media presence, a well-strategized social media follower growth plan is needed to establish that. You can approach a professional digital PR agency for this purpose. 


6. Poor quality content


Content is key to winning users. But the same content also has the potential to lose users. When users find that the content is not useful or relevant, they are less likely to take an interest in your client’s brand. It is a clear-cut sign that your client needs help with online content. When non-informative or obsolete content floats around the internet, it might even impact your client’s image. And truth be told, it takes a lot of time and resources to clean up a brand reputation. 


7. Lack of online exposure  


If your client’s website is not ranking on the first page of search engine results, social media accounts have a very low engagement, or the brand is not featured on the top business magazines, it is time to scale up the digital PR efforts for your client. Getting featured in Forbes, Maxim, or any other top business magazine can immediately build your client's press and online presence. 


A good white-label digital marketing agency can do this for you. So, get in touch with a professional agency and help your clients enhance their digital presence.
Location: United States

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