3 Hacks That ORM Agencies Use That Helps Brands Clean Up Their Online Reputation

Brands with a digital presence must employ strategies to maintain their online reputation. However, it is not always easy to achieve the best results with internal resources. Most brands prefer to collaborate with professionals to handle their ORM needs because agencies have expertise in maintaining the online reputation and proven their resourcefulness with results. Moreover, agencies have the technical knowledge to assess your situation, devise the best strategies, and implement them precisely. ORM agencies specialize in using techniques to suppress negative search results around your brand and propel positive ones. 

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Here are the three main hacks that ORM agencies use to accomplish this task:    

 

  1. Maintaining online reviews

 

Online reviews are of two kinds - website reviews and search engine reviews. Business review websites like Yelp, Facebook, Better Business Bureau, etc., are highly popular and trustworthy as they provide authentic reviews instantly. An ORM agency maintains the following benchmarks for a brand– 

  • Abundant online reviews
  • Positive reviews
  • Negative reviews are dealt with strategically

 

The steps mentioned above ensure a positive and humane online reputation for your brand. The agency maintains these benchmarks using two actions. For instance, if negative reviews arise, the agency verifies the claim and handles the situation humbly by apologizing to the customer and offering compensation. If the review is false, the agency will attempt to remove it. If the review cannot be removed entirely, the agency tries to clean up brand reputation by pushing positive content. 

 

2.      Countering negative content with positive

 

Apart from reviews, several other channels can publish communication about your brand. These include online news, online portals, social media, and other publications. Your ORM partner will generate positive links around your brand by getting you featured in a reputed publication. There are ways to retort the negative content associated with your brand. The first way is to check the content’s credibility and get it removed if possible. If not, ensure enough positive content is generated around the brand to suppress negative search results. Your ORM partner will suggest SEO content to maximize new positive results. It will suggest ways to clean up the online reputation of your brand. 

    

3.      Addressing grievances and engaging the audience  

 

Maintaining a conversational relationship with your audience helps you understand them better. Then, you can take better steps to retain their loyalty. If you come across grievances, talk to the users, and understand their issues. Politely clear misconceptions and offer helpful solutions. It makes the customer feel cared for and improves their experience. Your ORM partner will also suggest strategies to engage your audience. Keep the conversation going with your audience through content on social media and other platforms. Engaged audiences are loyal and help you to attract more followers. 

 

These three hacks are a part of an elaborate strategy to remove negative search results around a brand and reinforce positive ones. Apply these hacks in collaboration with your ORM partner to clean up the online reputation of your brand. An experienced ORM agency can be your advisor and partner in building a healthy online reputation and successful business. 

Location: United States

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