3 Hacks That ORM Agencies Use That Helps Brands Clean Up Their Online Reputation

Brands with a digital presence must employ strategies to maintain their online reputation. However, it is not always easy to achieve the best results with internal resources. Most brands prefer to collaborate with professionals to handle their ORM needs because agencies have expertise in maintaining the online reputation and proven their resourcefulness with results. Moreover, agencies have the technical knowledge to assess your situation, devise the best strategies, and implement them precisely. ORM agencies specialize in using techniques to suppress negative search results around your brand and propel positive ones. 

www.freepik.com/pikisuperstar

Here are the three main hacks that ORM agencies use to accomplish this task:    

 

  1. Maintaining online reviews

 

Online reviews are of two kinds - website reviews and search engine reviews. Business review websites like Yelp, Facebook, Better Business Bureau, etc., are highly popular and trustworthy as they provide authentic reviews instantly. An ORM agency maintains the following benchmarks for a brand– 

  • Abundant online reviews
  • Positive reviews
  • Negative reviews are dealt with strategically

 

The steps mentioned above ensure a positive and humane online reputation for your brand. The agency maintains these benchmarks using two actions. For instance, if negative reviews arise, the agency verifies the claim and handles the situation humbly by apologizing to the customer and offering compensation. If the review is false, the agency will attempt to remove it. If the review cannot be removed entirely, the agency tries to clean up brand reputation by pushing positive content. 

 

2.      Countering negative content with positive

 

Apart from reviews, several other channels can publish communication about your brand. These include online news, online portals, social media, and other publications. Your ORM partner will generate positive links around your brand by getting you featured in a reputed publication. There are ways to retort the negative content associated with your brand. The first way is to check the content’s credibility and get it removed if possible. If not, ensure enough positive content is generated around the brand to suppress negative search results. Your ORM partner will suggest SEO content to maximize new positive results. It will suggest ways to clean up the online reputation of your brand. 

    

3.      Addressing grievances and engaging the audience  

 

Maintaining a conversational relationship with your audience helps you understand them better. Then, you can take better steps to retain their loyalty. If you come across grievances, talk to the users, and understand their issues. Politely clear misconceptions and offer helpful solutions. It makes the customer feel cared for and improves their experience. Your ORM partner will also suggest strategies to engage your audience. Keep the conversation going with your audience through content on social media and other platforms. Engaged audiences are loyal and help you to attract more followers. 

 

These three hacks are a part of an elaborate strategy to remove negative search results around a brand and reinforce positive ones. Apply these hacks in collaboration with your ORM partner to clean up the online reputation of your brand. An experienced ORM agency can be your advisor and partner in building a healthy online reputation and successful business. 

Location: United States

Comments

Post a Comment

Popular posts from this blog

How Can PR Support Your Digital Marketing Efforts?

Image
  The purpose of PR is to portray your brand in the best possible light in the public’s perception. Now, there are various things a company does to achieve that. For example, you read a startup story about a brand in a top media publication such as Forbes. Then, you are likely going to search more about that brand online. The brand has an active online presence, and you learn more about the brand from its website and social media account and even consider using its product and services or sharing the story with your friends. If you look closely, what happened here is that your public relations strategy has supported your digital marketing efforts directly or indirectly. You will find more and more businesses hiring paid PR agencies to assist their digital marketing campaign. Let’s look into how PR can support your digital marketing efforts.      Garner Attention for Your Content Top-level companies are consistently creating quality content. However, it is very hard to get attent
Read more

Negative Publicity Lowers Employee Morale. Here's How You Can Avoid It

Image
Negative publicity causes damage to the company internally and externally. When the media and people talk negatively about your company, employees start believing them too. They do not want to be part of an ill-reputed company as their reputation is also attached. This leads to lower employee retention rates and morale. Moreover, new people might be reluctant to join your team if they hear bad things about your company. However, your online reputation can be improved. For that, you require positive search results about your company. Here’s what you can do to suppress negative search results and promote positive content: Be active in sharing and being in the news:  maintain a considerable online presence. You can use social media, your company website, and news outlets to promote your organization. Get as much positive and neutral media coverage as possible and clean up negative links. If you have a significant name online, one negative news or a few reviews will not affect your company
Read more

Why is hiring a white label digital marketing agency a good idea?

Image
Running a successful business is a juggle. It is true you cannot do everything on your own. Sooner or later, you will need people by your side who can take off a bit of responsibility from your shoulders. That’s what a white digital marketing agency is all about. It provides you with white label marketing services that you can sell or provide to your clients under your brand name. Hiring a white label digital marketing agency is often termed as one of the safest ways to expand your business. Find out why? For example, if you are starting a digital marketing agency, you need an SEO specialist, a digital marketing specialist, and a copywriter. The cost to hire these resources would annually end up at $51,929, $56,070 , and $58,796, respectively. It is a huge investment considering you are not sure about whether or not you will have clients for your new business. On the other hand, when you hire white label digital marketing services, you partner with the company only when you ha
Read more